Anna DosevinIdeaworksFree Range Social Marketing — The Power of Organic EngagementThe social media community has been scrambling this week after a simple photo of an egg cracked the world record for the most likes on…4 min read·Jan 17, 2019----
Anna DosevinIdeaworksDropping the Weight (Watchers)In September, Weight Watchers announced that the brand would be dropping their iconic name for a shorter, simpler logo. The new “WW” wants…4 min read·Nov 5, 2018----
Anna DosevinIdeaworksBetter Inclusion. Better Perception.Until fairly recently, companies didn’t have to focus too heavily on corporate social responsibility and developing purpose platforms. Now…4 min read·Sep 27, 2018--1--1
Anna DosevinIdeaworksNike Takes a KneeThroughout history, companies have used their brands to make profound social and political statements. Last year, Burger King released an…4 min read·Sep 12, 2018--1--1